For many companies printing costs make up a substantial amount of their total marketing spend. Whether printing business cards, brochures, flyers or posters, getting the right fit between quality, quantity, cost and lead time can be tricky. We offer two major solutions for printing on paper:
What Is Litho Printing?
The system makes use of water based inks which are transferred onto the paper. The colour spectrum is broken down in four colours Cyan (blue), Magenta (pink), Yellow and Black. In the past, litho printers made use of litho positive film to create printing blocks. Today the system is mainly computer-driven but the basic premise stays the same.
The process offers the best possible print quality available on the market today with crisp clear printing that really brings out the design. Typically lead times vary between 5-7 working days.
What Is Digital Printing?
Digital printing is also sometimes referred to as colour laser printing. Many of the systems use wax based inks that are fused onto the paper using a laser imaging unit.
Digital printing has traditionally filled the gap for smaller print runs. The main benefit of digital printing is that it is essentially on-demand printing. However, at large volumes litho printing may be more cost-effective.